Casa de Guerrero Realty
It all started in 1969 when Casa de Guerrero was founded by Alex
and Helen Guerrero. Now over 40 years later in the same location, Casa de Guerrero
has thrived to become a major leader in the Hispanic community. Serving Central
Phoenix, South Mountain, ....
Over the last 40 years Casa de Guerrero Realty's service,
reputation and knowledge of the local markets has enabled us to successfully
market millions of dollars in all types of properties.
Casa de Guerrero Realty will continue to provide professional
service, expertise and knowledge in assisting you, our client with all your Real
estate needs in the Phoenix Arizona market.
...a bit of history
New Firm Organized
de Guerrero, a real estate firm specializing in the sale and rentals of
properties south of Broadway in Phoenix, has been organized by Alex Guerrero
with offices at 506 E. Southern Ave.
Guerrero has been active in local real estate for the past
five years and was manager of the Woody"s Realty Phoenix office.
He was among the first Arizona salesmen to qualify last year
for a real estate brokers license under the new law that became effective in
1969 requiring a minimum of 90 hours of classroom study prerequisite to taking
the broker's license test.
Born in Mesa he was active in retail sales before entering
His staff includes his wife, Helen; Leonard Robles, George
Lampe, Gilbert Romero and John Guerrero.
Alex Guerrero, of Casa Guerrero Realty, 423 N Country Club,
greets Myron Boobe, member of the Mesa Chamber of Commerce membership committee,
left as Teri Felix and Larry Quigley, office manager, look on.
by Mal Hernandez Real Estate Editor
Broker Guerrero has well-founded faith in growth potential of
S. Phoenix are.
Translated from Spanish "guerrero" means "warier"
and real estate broker Alex Guerrero is quick to do verbal battle with anyone
who attempts to "poor mouth" the south Phoenix area.
Last January, after five years experience in the real estate
profession Guerrero opened his own real estate firm called Casa de Guerrero with
offices at 506 E Southern.
the time he opened the office, Guerrero outlined his strong faith in the growth
of the "far south" area of this city and his annoyance with those who
think of south Phoenix only as a depressed are bordering the Inner City railroad
He pointed out that his firm specializes in the sale and
rental of properties south of Broadway up to the northern slopes of the South
Mountains. Most homes in the area are concentrated between 24th Street and 35th
Two months ago, Guerrero who was among the first Arizona
salesmen to qualify in 1968 for a real state broker's license under a new law
that became effective that year requiring a minimum of 90 hours of classroom
study prerequisite to taking the broker's license test, opened a branch office
at 1709 S 16th St.
"A__ which proves," says Guerrero, "that my
faith on the 'far south' section of Phoenix was warranted.
Commenting on the expression "far south" Guerrero
explains that Broadway is about 3 miles south of the city's downtown area, and
as far from its less desirable features as is Indian School Road.
Guerrero admits that since he opened his office, he has
discovered that he hasn't has to :fight too hard" to defend the area he
covers as he first expected.
"Judging from the number of persons seeking homes in the
'far south' section of town and the growing number of north-side real estate men
now showing at interest in the area, my biggest problem is not defending it but
finding enough homes for sale to meet the needs of my clients.
"As is true through out Phoenix and in many other parts
of the nation, we have a shortage of both new and resale homes in this area.
"Most of the area has single family homes, some in
subdivisions, but many custom built. There are few townhouses and very few homes
or apartments for rent. Currently, there are several subdivisions being
Guerrero says he has homes for sale, mostly with three bedrooms,
ranging from $7,200 to $22,000 price range.
Most of this buyers are families with children who acquire new
mortgages from mortgage lending firms rather then taking over existing mortgages
when they make a purchase . G=He ads that most get Federal Housing Administration
or veterans Administration insured mortgages and so far, all his clients have to
use second mortgages.
Guerrero lists the "far south" Phoenix area's real
estate assets as follows;
-Homes at lower cost then comparable dwellings in other areas
in the valley and with larger lots; -Homes with horse
privileges; -Homes that are easier to finance because of
their lower original cost; -Less smog; -A
growing number of quality, modern shopping centers with a variety of services
available; -East access to downtown Phoenix via Seventh
Street or Seventh Avenue, both of which have been widened and have overpasses
across the downtown railroad tracks; -Easy access to
anywhere in the valley or state via the nearby Maricopa Freeway and interstate
Guerrero concludes. "People are beginning to realize that
South Mountain area is a good residential section with excellent views of the
valley. I think the fact that a number of real estate firms located in the north
section of Phoenix, and in nearby communities such as Mesa and Tempe, are beginning
to list and sell homes and land here is a good omen even if it means more
competition for my two offices."